NEW LIFE: From a Throwaway Society to a Circular Economy

Around 584,000 tons of used tires are generated every year in Germany – tires are an innovative product with valuable materials. But usually, they have a lifespan of between one to six years, depending on how much they are driven.

That creates a mountain of used tires every year. In about a third of the cases, used tires are simply incinerated. However, this is not in line with the principle of achieving a functioning recycling economy, the aim of which is to use and process raw materials in a resource-conserving way. Accordingly, ideally, old tires are shredded and broken down into their parts to produce high-quality products, which can often be used much longer than tires. Just think of fall protection floors on playgrounds or artificial turf pitches for professional football. Thus, the original product is returned to the recyclable material cycle and has properties superior to other products when used in this way. The nine partner companies of the NEW LIFE initiative have set themselves the goal to use recycled material from end-of-life tires as a sustainable raw material for high-quality products with a long-term lifespan and to raise people’s awareness to consume consciously.

ISM – Institute for Scrap and Metals GmbH

ISM organizes further training courses for the entire steel recycling industry. We provide training in commercial, legal and industrial areas.

As a subsidiary of the BDSV, we are continuing our decades of educational work and are continually expanding our range of courses.

Located in Southern Germany we are THE specialists in Europe for the simple, fast and inexpensive cleaning of scrap yards, recycling yards in the sectors of paper / cardboard, glass, wood / biomass and recycling yards / disposal centers / waste transfer stations in cities and districts as well as cargo holds of vessels.

Special solutions on customer request are ours, give us a call!

recyfy – WR Wertstoffbörse Recycling GmbH & Co. KG

recyfy develops and operates the leading digital platform for efficient end-to-end management of material flows in the recycling industry.

As an industry-specific joint venture of GreenCycle and WEIG, recyfy platform combines three digitalizing products for the waste paper industry:

  • recyfy marketplace: the marketplace provides efficient and secure trading of recovered paper with a focus on buying and selling.
  • recyfy connect integrates the recyfy marketplace into IT systems and automates upstream and downstream processes of the material flow.
  • Quick-Check: shows potentials in downstream trading processes – the decision basis for the use of recyfy connect.

Currently, 180 companies with more than 350 members are represented on the marketplace. More than 33,000 tons of recovered paper are traded per month.

IST-Studieninstitut & IST-Hochschule für Management

According to the idea of “education that has an impact”, the IST-Studieninstitut has been offering extra-occupational further education in the form of state-approved correspondence courses for more than 30 years.

Students can choose from different professional qualifications for positions in the following sectors: sport, fitness, health, tourism and the hotel industry or events, media, communication and business. In combination with the degrees, the Institut also offers certificates such as “Resilience Training” and “Digital Marketing Manager”, various IST diplomas, e.g. ” Health Business Administrator”, as well as public IHK degrees, e.g. “Company Health Management” and “Certified Business Administrator”.

Besides, it is possible to obtain officially approved academic degrees such as “Business Administration (B.A.)” and “Business Transformation Management (M.A.)” from the state-recognized IST University of Management. The Bachelor’s and Master’s correspondence courses combine high academic quality with great flexibility and a strong practical orientation. Additionally, the Insitute offers further training such as “Human Resource Management”, “Digitalisation Management” and “Business Psychology”.

For more information: and

Maschinenfabrik Bermatingen GmbH & Co. KG

The DIXI program offers individual solutions for the customer’s requirements. The product line including presses with a well-differentiated performance range covers a broad spectrum of different applications:

  • Hydraulic compact press: for efficient volume reduction in small spaces – with a light bale weight of approx. 30 – 50 kg
  • Hydraulic multi-chamber system for separating recyclable materials, which can be extended by additional chambers as needed.
  • Hydraulic “cabinet press” range for high performance in small spaces – with press capacities from 8.5 to 80 t and bale weights between 30 and 500 kg
  • Hydraulic drum press: the special system with 25 t pressing force for compressing even the heaviest steel-strapped 200-l drums
  • Hydraulic channel balers

All key components of the DIXI SLK balers can be modified and adapted to the user’s specific needs.,

rekom GmbH

EUREC – Recycling Software by rekom is a business management program for scrap dealers, container services, and waste management companies.

Around twenty years ago, rekom GmbH, a software development company, came up with the idea of EUREC, a standard product for the German-speaking recycling industry. EUREC is constantly being further improved and adapted to market requirements. It is possible to interlink the scales of all well-known manufacturers to the software. EUREC has a DATEV accounting interface. The waste register and the company journal are being automatically generated.

Westeria GmbH

Westeria is a German company from Westphalia with over 60 years of experience producing innovative machinery.

Since 1956, our product portfolio has largely grown to provide high-quality machines, technical expertise and excellent service to our clients. We are constantly developing new recycling machines and conveyor systems for what is perhaps the biggest challenge of the present day: make the circular economy a valuable and profitable reality all over the world.

Cross Wrap

Cross Wrap Ltd is the world leader in manufacturing automatic bale wrapping, bale opening and bale dewiring machines for the waste and recycling industry such as waste-to-energy, plastic, and paper recycling. Cross Wrap has over 500 machines delivered to customers in over 60 countries worldwide.

Cross Wrap engineers and manufacturers bale wrapping, bale opening, and dewiring machines transforming industry processes and help companies enhance their productivity, safety, sustainability, customer satisfaction, and overall profitability. The company describes itself as innovators, problem-solvers, and engineers. Cross Wrap’s customer’s biggest challenges are the company’s greatest motivation and inspiration to innovate.

Back Market

Back Market is the largest refurbished tech marketplace in Europe and now operates in over 10 countries worldwide, including the US and UK.

Spurred on by the megatons of e-waste produced every year, Back Market’s ambition is to motivate people to rethink their tech consumption and switch to sustainable alternatives. The final goal is to create a circular economy by not only reselling used products to users but also buying and trading in their old ones.